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Napoleon Perdis adds anti-aging skin serum to his top-selling line.
July 6, 2010
By: Melissa Meisel
It’s a long bridge to cross, but Australian cosmetic wunderkind Napoleon Perdis is confident enough to make the leap with his latest rollout, Auto Pilot Napoleon Complex Skin Renewal Serum ($65). Recognizing that complexion perfection begins with the skin, one of Australia’s top makeup brands (with sister line NP Set already a top seller in U.S. Target stores) is making a bold foray into skin care with this advanced age-defying elixir, according to the company. The launch makes sense, as the brand is best known for its cosmetic priming products. Napoleon Complex Skin Renewal Serum assists skin repair, protects against free radicals and promotes collagen renewal, according to the company. Designed for day and night use, the serum helps combat the visible signs of aging. It joins the Auto Pilot collection, which is all about prepping and perfecting the skin. At the core of the serum’s formulation is a natural blend of tri-peptides and active sugar molecules derived from plants. The formula also boasts sodium hyaluronate to enhance skin elasticity and provitamin B5 to restore moisture. A combination of Australian berry extracts—pepperberry, riberry and muntari berry—offer unique antioxidant properties to round out the mix. “Over time our skin loses elasticity, smoothness and brightness, and the new serum aims to address this exasperating loss,” said Perdis, who is based in Los Angeles. “Now you can prep your base like never before.” Perdis launched Napoleon Complex at New York Fashion Week.
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